Privacy Policy & Personal Data Protection

F.O.R.T.Y. Boutique is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information, in accordance with the General Data Protection Regulation (GDPR - EU 2016/679).

1. Data Controller

F.O.R.T.Y. Boutique
75 Ionia Avenue, Alimos, Attica
Email: fortyfashionboutique@gmail.com
Phone: 216 001 2070

2. What Data We Collect

We collect the following personal data:

Identification Data:

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address

Transaction Data:

  • Order history
  • Payment details (processed by secure payment gateways)
  • Shopping preferences

Technical Data:

  • IP address
  • Cookies and browsing data
  • Device and browser type

3. Purpose of Processing

We use your data for:

  • Order fulfillment: Processing, shipping, and tracking orders
  • Communication: Order updates, customer service
  • Service improvement: Analysis and optimization of user experience
  • Marketing: Sending offers and newsletters (with your consent)
  • Legal obligations: Maintaining tax and accounting records

4. Legal Basis for Processing

We process your data based on:

  • Contract performance: To complete your orders
  • Consent: For marketing and newsletters
  • Legitimate interest: For service improvement and security
  • Legal obligation: For tax and accounting compliance

5. Data Sharing

Your data may be shared with:

  • Shipping companies: For order delivery
  • Payment gateways: For payment processing (Viva Wallet, Klarna, Iris)
  • Service providers: Shopify, email marketing, analytics
  • Public authorities: When required by law

All third-party partners are contractually bound to protect your data.

6. Data Retention

We retain your data:

  • Account data: As long as you maintain an active account
  • Order data: 10 years (tax obligation)
  • Marketing: Until you withdraw your consent
  • Cookies: In accordance with the cookie policy

7. Your Rights

According to the GDPR, you have the right to:

  • Access: To receive a copy of your data
  • Rectification: To correct inaccurate data
  • Erasure: To request the deletion of your data
  • Restriction: To restrict processing
  • Data portability: To receive your data in a structured format
  • Object: To object to processing
  • Withdraw consent: To withdraw your consent at any time

To exercise your rights, please contact us at fortyfashionboutique@gmail.com

8. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • SSL/TLS encryption
  • Secure servers
  • Limited data access
  • Regular backups
  • Staff training

9. Cookies

We use cookies for:

  • Site functionality (essential cookies)
  • Traffic analysis (Google Analytics)
  • Improving user experience
  • Marketing (with your consent)

You can manage your cookie preferences from your browser settings.

10. Minors

Our services are intended for individuals over 18 years of age. We do not knowingly collect data from minors.

11. International Transfers

Your data may be processed on servers within the European Union. In case of transfer outside the EU, we ensure appropriate protection measures.

12. Changes to the Policy

We reserve the right to update this policy. Changes will be published on this page with an updated date.

13. Complaints

You have the right to lodge a complaint with the Hellenic Data Protection Authority:

HDPA
1-3 Kifissias Ave., 115 23 Athens
Tel: 210 6475 600
Website: www.dpa.gr

14. Contact

For any questions regarding the protection of your data:

Email: fortyfashionboutique@gmail.com
Phone: 216 001 2070
Address: 75 Ionia Avenue, Alimos, Attica

Last updated: January 2026